Pune's first Social Media Day
Pune celebrated its first Social Media Day in style and glamour at Jimmy Hu in Koregaon Park on June 30. Mingling with big names Uber Pune and Opera India were Pune’s two cool government officials: Joint Commissioner of Pune Police Sanjay Kumar and MLA Madhuri Misal, Parvati Assembly Constituency. Organised by Lighthouse Insights in association with The Other Guys, the event saw a turnout of around 150 enthusiastic Punekars.
Launched in 2010 by Mashable as a “way to recognize the digital revolution happening right before our eyes”, Social Media Day (held on June 30 every year) gathers thousands of people across the globe. Pune’s crowd grooved to contests and celebrated with beer and cake!
Turning up earlier than scheduled, JCP Sanjay Kumar addressed the social media enthusiasts, “The class gap between people who are aware of social media’s ramifications as opposed to those who are not despite using social media is high. Everybody should use this medium wisely since one like, one click, could lead to unwanted consequences.” Pune recently witnessed the death of Mohsin Shaikh, a 24-year-old IT manager from Solapur, after morphed images of Shivaji and Bal Thackeray surfaced on Facebook. Close to 250 buses were damaged and communal tension lingered over the city.
“Cyber law is weak in India. This faceless communication causes real, physical harm to people and property,” JCP Kumar said. MLA Madhuri Misal spoke similarly, “People trust the information circulated on social media quickly. As educated users of social media, we want Punekars to spread awareness and not misinformation.” Misal is among the new age politicians using social media to connect with voters, youth, the middle class and the upper class alike. “After Modi’s win, people have begun viewing social media as an effective platform to communicate with their leaders and local politicians,” she says.
Overall, Social Media Day Pune was a success where Punekars met, tweeted, facebooked and instagrammed their evening to celebrate digital revolution!
Image Credits: Manish Pandey. Twitter handle @join2manish