It was business as usual at the Pune Airport on a chilled Sunday morning. Travellers arriving from various parts of the country were in for a pleasant surprise as Pune’s premiere shopping and lifestyle destination, Phoenix Marketcity, Pune, initiated a unique consumer engagement campaign.
As part of 100-day long Phoenix Festival, Phoenix Marketcity Pune celebrated the New Year by welcoming visitors and Punekars returning home with New Year gift boxes on the first Sunday of the year, January 6th. While travellers were waiting for their language at the designated conveyor belt, they were surprised to see boxes full of gifts being rolled out.
Soon, the place was buzzing with smiles and chit chat all around as passengers started picking up the gift boxes. People were seen unboxing the surprise gifts full of enthusiasm and clicking pictures with it! The campaign quickly went viral with people posting photographs, thank you messages across various social platforms, using the hashtag #TheGoodLifeMoment and #happynewyear2019.
From the younger ones to the oldest, every passenger received their New Year gift. The videos and pictures have surfaced on the internet with people thanking Phoenix Marketcity for such amazing surprise in the busiest of atmospheres.
For the campaign, Phoenix Marketcity, Pune tied up with 24 flights (10 Spice Jet and remaining 14 being mix of other airlines like Jetairways, Vistara, IndiGo). The activity went on for 18 hours with Phoenix Marketcity distributing more 4300 gifts amongst passengers.
Talking about this unique campaign, Mr. Arun Arora, Centre Director, Phoenix Marketcity Pune said, “Phoenix Marketcity Pune is not just a shopping paradise but also an inspirational abode for the residents of Pune and around. The objective of this exclusive campaign was to engage directly with our loyal patrons, making their New Year more exciting and at the same time express our deepest gratitude for making us the best shopping, lifestyle and entertainment destination since inception. I wish everyone a fabulous new year 2019.”
This is one of the happiest and positive things we’ve heard since 2019 commenced! Let’s hope the entire year continues with the same excitement! You can watch the Phoenix Marketcity Pune #TheGoodLifeMoment at Pune Airport video right here!