Bhimthadi Jatra from January 24

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Times of India: The seventh edition of ‘BhimthadiJatra’, a platform for women self-help groups (SHGs) to market their produce, will be held at the new Agriculture College ground from January 24 to 27. Over 350 select SHGs from the country are expected to participate in the fare this year.

The groups from Assam, West Bengal, Karnataka, Orissa, Andhra Pradesh, Madhya Pradesh, New Delhi, Tamil Nadu, Goa, Bihar, Uttarakhand, Haryana, Kerala, Rajasthan, Uttar Pradesh, Gujarat and Maharashtra will participate and display a range of handicrafts and handlooms, besides a plethora of food items during the carnival.

There will be 90 stalls dedicated to food items while 250 stalls will be about artifacts and household items. The carnival will also have a mobile ATM van of Bank of Baroda at the premises for visitors’ convenience.

“Over the years, these SHGs have significantly improved packaging of products. The women now have year-long orders and have become financially self-sufficient,” said Sunanda Pawar, a trustee of the Agriculture Development Trust while addressing a conference here on Thursday.


The carnival will also be a no-plastic zone with special training to be given to participants on recycling plastic packaging, she said.

The four-day jatra will have a dedicated space for women entrepreneurs, a separate hangar for organic products and a big cultural pavilion showcasing the folk arts of Maharashtra and other states. It will also put on display the practices which prevailed in traditional Maharashtrian villages with demonstration about ‘balutedar’ or the barter system. “Many food items are already being sold under Bhimthadi brand name with the latest addition being traditional quilts,” said Pawar.

Last year’s carnival recorded presence of 1.5 lakh visitors and a turnover of around Rs 2.5 crore.

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