Over 400 million women in the nation between ages 15 and 45. Over 30 million girls entering adolescence just this year. Only 30% that can afford sanitary napkins. In a country where even talking about periods is still a taboo, who is going to help these young women? Who is going to educate them about their period? To break through this stigma and spread awareness, The Violet Box began donation drives, and on the upcoming occasion of this Diwali, they donated sanitary essentials to over 500 girls.
This unique subscription box founded by Yogita Muttha is not, is an inspiration to all youngsters, not only for being a successful startup but also for the number of donations they make. For every box sold, The Violet Box donates a month’s period essentials to girls in need – one for one. This Diwali, for every subscription that is made, they will be donating a month’s period supplies to 10 girls in need – ten for one! They also carry out a donation drive every few weeks, where they not only donate but also educate these women about their period.
Their most recent drive was at Vidyaniketan School at Baner-Pashan link road where they donated to over 500 girls and educated them on hygiene practices. The event also talked to the girls about women empowerment and was graced by powerful women of the city like celebrity fashion designer, Nivedita Saboo. Also present at the event were Rotary Club Secretary, Varsha Kulkarni and Principal of the School, Sushma Nimhan.
Today, The Violet Box has over subscribers from over 150 cities in India. It is a true luxury box with different brands of gourmet chocolates, teas, coffees and beauty samples. They also have a Period Box which includes all your indulgences with sanitary supplies. Every month the box is curated by a different artist or celebrity to give you a whole new experience.
They will soon be launching some new types of subscription boxes, including the “Day Drinking” Box in November, with 30 servings of gourmet tea and coffee. For each Day Drinking Box that is sold, they will donate a meal to a child in need.
It’s amazing to not only see such unique starts ups in India but also to see them bring about a socio-economic change.