Give me your thoughts on EVC and your playlist for it…
I really liked the concept of EVC and the vibe it gives out. So I decided to play music from my new album Listen here first. It has hit #1 on iTunes in like 47 countries this week. Our single Dangerous is smashing it! I’ll be playing it for sure and look forward to seeing the reaction. Of course, I won’t disappoint by playing my previous hits too! Get ready to party!
Let’s talk electronic dance music…
What’s becoming the new big thing commercially now is deep house, which was the most underground thing three years ago. I see things shifting toward the melodic, towards people like Avicii who is creating instrumental and lyrical dance music. And of course deep house is exploding. Avicii, just a few years ago, no one knew who he was. Now he’s the biggest thing on the planet. You understand? It’s not better or worse, just totally different. I think my music is very melodic, it’s not 3 notes, a bassline, and drums; I think it’s a little more sophisticated than that. Emotion is the most important aspect for me; conveying it in a way that you can listen to at home and be moved, or be caught in a mass moment at a festival. It’s a very satisfying feeling to see dance music dominating charts.
Your thoughts on Indian EDM artists and whether you’d like to collaborate with any of them?
I love to collaborate with talented people from all over the world. I’ve just finished my album Listen, so I’m promoting that and not producing so much right now. I’ve only had a couple of experiences in India but I fell in love. So I’d say that the main reason more and more global artists are setting foot in this country is because of the responsiveness of the market. India is a growing destination that has an evolving audience.
What’s the future of EDM and who are your current favourite artists?
I feel like we’re at the end of the EDM cycle. The sounds have become so hard, and sometimes it’s not very melodic. The hard stuff was exciting at the time, but it isn’t sustainable. I think it’s reaching a limit, and it’s why deep house came back so strong. I think EDM is still going to be strong, but in a different way. It’s super challenging to reinvent myself every time — it’s a lot of pressure. I think the point of making a new album is to say something that hasn’t been said before. I think every time I was successful, it’s because I took risks. When I did the combination between urban and house, that was completely against the rules. It’s super challenging to reinvent myself every time — it’s a lot of pressure. I think the point of making a new album is to say something that hasn’t been said before. I think every time I was successful, it’s because I took risks. When I did the combination between urban and house, that was completely against the rules. At the moment what’s really exciting for me is to find really talented people who are not necessarily the most famous. Of course I’m happy to work with really big stars – it’s a huge honour for me – but I’m also happy to discover new people and I think that’s going to be a big challenge in the next few year. I like Avicii, Bastille, John Newman, Natural Born Chillers, Afrojack, Calvin Harris and Nicky Romero.
What’s on your iPod right now?
I would say the song with Usher “Without You” on the vocal album and the song with Afrojack, “Lunar,” on the electronic album. It’s totally different from his usual sound and it’s totally different from my usual sound. It’s something totally new.
Since you’ve played in India/Pune before, do you see a difference today, in the way people here respond to your music?
The main attraction of this country is that the audience here is extremely warm and the emotional response you get from them is something which every artist yearns for. Some DJs have decided to bet everything on the United States because that’s the big market right now, while others are really invested in Ibiza. For me, I’m also there but I also want to go to places where not everyone else is. Here for example. It’s a country where there’s little in terms of album sales, but I want to take advantage of this opportunity to discover countries and cultures. I love playing in India. The dance music scene has really escalated to a different level after my debut visit and I’m very excited to see it!