At the Lakme Fashion Week (LFW), everyone was excited about a lot of things. From who will be making an appearance to what the designers will be coming up, it was a place to witness it all. One name that was specially mentioned was Archana Kocchar. Her style combines Indian designs and works combined with western appeal. She is also known for her bridal wear and is popular amongst the pretty faces in Bollywood.
When asked to describe her designs, she says that they are both Indian and western. “We are global citizens but very Indian by heart. We have made many western wear our own. I cater to Indian functions and do Indian and Western influences. I love colour blocking.” Talking about her colour which she presented at LFW, she named Paris Amour, she calls it monochromatic and a delight in black and white. “I have done colour blocking here. The influence is from the spring flowers. Paris is a romantic city and you have to imagine the spring in Paris. The flowers are in bloom. So you have red flower embroidery with the flower motif in the right place and so on.”
Indian designers and India-influenced designs go hand in hand, but Archana feels it is not easy to make a mark amidst competition. “You have to keep the element different. I do have some signature style. People could recollect the collection. This is what keeps me different to some extent. I have come a long way and hope to go a long way. If you look at my label, it is easy to buy and wear them. It is one thing to see a design on ramp and another to wear it.”
Archana agrees when you ask her if designer wear is still considered a bit elitist. “That is why I am coming out with a Prêt label so that people can buy it. But due to the kind of work it involves, it does cost a lot.” She confesses to admiring a lot of contemporary designers especially the ones at LFW and the older ones too. Elie Saab is a favourite amongst the international labels.
A favourite of a lot of celebrities for all occasions, she considers designing for them different from other occasions. “It is mostly for red carpet occasions. The requirement is different there from the other occasions. The events might be situations like film promotions and one has to keep things different.” She hopes to showcase a collection soon in Pune in April.