While printed invitation cards at one point capitalized the market and were the only preferred source for sending out an invite, we see a change in this trend as Ecards take over. Addressing a Press conference today in Pune and announcing the launch of their online portal were Lalit Agarwal (Founder – Chairman), Naveen Bindal (Operational Advisory), Anuj Agarwal (CEO), Ratnesh Kumar (CTO) and Ritesh Jain (Financial Advisory).
Pune witnessed the launch of an online invitation portal www.ecardsindia.com on the occasion of World Environment Day. With more than a million weddings taking place in India, Ecards caters to the specific need in the market for indianized content for wedding invitations as well as other invitations. Ecard’s online portal offers graphics, music and videos which can be customised for any occasion which is a first of its kind in this industry.
Speaking at the occasion, Mr. Lalit Agarwal, Founder-Chairman Ecards Pvt. Ltd.said, “ we are a young company with a strong legacy of two decades in the printed invitation cards industry. Our leadership team is a true reflection of who we are – innovative & creative technocrats with a totally Indian ethos.” We are on a mission to bring together traditions, technology and innovation in a single platform for personalised, ethnic and digital invitations, he further added.
On an average any wedding card in India costs close to approx 40-50k to design and print and it takes anywhere between 1 to 3 weeks to finalize the entire process. Here at ecardsindia.com you can design, customize your card, add music and a video and make all of it at an approx cost of Rs.1,500 to 2000/- and can be emailed, whatsapped and other social media formats are available and can be achieved within 3 to 4 hours. Thus, we save time, effort, money and avoid the hassle of personally going and delivering all cards and can send it to our loved ones out of the city and country as well in a jiffy.
Ecardsindia.com brings you the best of both world’s, traditional and digital. We all know that living in India we are bound by cultural bindings and we HAVE to go and personally give invitations to our few close elders and relatives without which it would be breaking the traditions and hurting sentiments. So we at ecardsindia.com give you the option of sending cards digitally to all your invitees plus have an option of printing copies which you can go and hand deliver to your close relatives and keep up the sentiments and feelings.
India is the only country to have a organized market and a separate tax class for a product like wedding cards which is required once in a life time.. Shops or showrooms of wedding cards dealers are in clustered markets in and around the most expensive localities across all major cites… There are 90+ registered dealers in a trading hub like Pune. Imagine the amount of dealers in manufacturing hubs.. There are about five lac weddings every year in India. And this number is growing in multi folds as the Worlds 6% of the total population is the Indian youth which will get married in next 10 to 15 years.
Anuj Agarwal, CEO Ecards Pvt. Ltd. said “It is a joyous moment as we launch ECARDSINDIA.COM and take the invitation card business a notch higher. We strongly believe that Ecards will be a boon for many with the advancement in technology and further plan on flourishing the use of Ecards”.
Ecardsindia.com will help clients to select, customise, share and receive RSVPs, which will save time, cost and environment. Ecards is all set to change the entire matrix of this huge, but untapped market through their innovative, efficient and eco-friendly product.
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